Lead generation is a vital element in growing sales and expanding any business. Sourcing and attracting the widest possible pool of potential leads allows you to then capture and convert leads into buying customers. With a multifaceted lead generation strategy, businesses can grow and thrive in even the most challenging environment. These are four novel strategies to consider for lead generation.
1. Leverage the Power of Voice Broadcasting
Like cold-calling, voice broadcasting has the advantage of allowing an immediate and direct connection potential leads. Optimised and highly cost-effective especially when integrated with VoIP telephone systems, voice-broadcasting allows your organisation to simultaneously broadcast a pre-recorded message to literally millions of people.
Some business phone systems will support interactivity, which means leads can then opt to be connected with a staff member or be routed to different message banks to find out more about the offer, invitation, or message. Given its automatic features, the potential for generating many leads in a short period of time is very high.
2. Integrate Click-to-Call and Auto-Diallers in Your Telephony System
If an average phone number takes ten seconds to retrieve and dial, then dialing and retrieving can take up to 17 minutes for every 100 calls made. For a large workforce of 100 staff members, that’s almost 27 hours spent on retrieving and dialling numbers each day.
Here is where using click-to-call tools and/or auto-diallers on your phone systems can boost staff efficiency. Click-to-call tools not only reduce retrieval times, but also by reducing retrieval errors or keying number mistakes associated with manual input.
Some auto-diallers can be integrated into your organisation’s CRM, allowing employees to access client databases, client information, and keep accurate call records. Other auto-dialler systems may also feature predictive dialling solutions, allowing call managers to match leads with appropriate numbers of staff.
3. Conduct a Seminar
In some industries, seminars can be a very effective way to generate leads and then to convert customers quickly. It’s been said that successful seminars are not only about providing information but emphasising the solution you can provide to the customer.
An effective live seminar pitch sells a product or service by identifying the problem then selling your best offer as a solution to the problem. Live seminars, webinars, and teleseminars are relatively cost-effective with the latest telephony solutions.
Ideas for engaging seminars:
- Provide useful information rather than direct selling. Direct selling tends to bore prospective leads. Instead, try a giving a product demo or provide interesting and topical information of use to the customer.
- If you’re giving useful information, you can frame the seminar and use it to build your expertise in the area.
- Bringing in a guest speaker to boost interest and anticipation.
4. Get Involved in Trade Shows
Trade shows are a good way to generate leads in narrow or specialist industries. The advantage of trades shows lies in the opportunity for a product or service to be demonstrated to large numbers of people. While trades shows are relatively costly to set up, they can be a great way for sales staff to meet prospective distributors or wholesalers and other intermediaries between your company and final consumers.